With the need for Business Intelligence (BI) being at an all-time high, we think it’s time to introduce you to a one-stop solution, Looker. This Californian company was founded in 2012 and has thousands of customers around the world. We love what they do and we think you will too.
Looker is a business intelligence and relational database tool that offers cloud-based data visualization for your business. The software allows you to get a full view of your customer, combine your data to gain a better understanding of your metrics, and get real-time visualization of the data that matters the most to you.
If your interest has been piqued, you are not alone. Let’s have a peek at what Looker is all about and how it can benefit your business.
What Is Looker?
Looker is software that allows you to manage your data effectively and securely. It makes use of platforms that give you a holistic view of the metrics within your business. With software like Looker, you are able to focus your attention on your customers, or on assessing the business in order to make accurate predictions for future decisions. Having a full view of your data gives you live access to what is going on.
By having one source of truth for your data, Looker also ensures that your data is not tainted in any way. What you receive is undiluted and concise. This guarantees that your reporting and subsequent decision-making will be of a high standard.
The joy of having a tool like Looker is knowing that you are able to understand pretty complex data. Having clear visualizations of your data goes a long way in empowering you and your team to be able to use it for the good of the business.
How Does Looker Work?
Looker is software that integrates with business workflows. It embeds into third-party systems and even allows you to build your own data apps. Looker makes use of a multicloud data platform and is designed to fit in with the way we, as human beings, work.
Having a business intelligence tool like Looker allows you to limit the number of people who have access to your data. This enables you to keep it secure and sanitized. It also gives you options on how to visualize your data and makes it simple and clear so that all team members can understand and use it.
Clearly visualized data leads to astute reporting, and that leads to better decisions. In order to make the best possible predictions and decisions for your business going forward, you need to have a clear view of your historical and current data. With the use of customizable dashboards, Looker gives the whole team the opportunity to interpret and grasp the meaning behind the data being collected for the business.
Why Do We Love Looker?
It’s the dawn of a new day. We know that your business needs ways to stay on top of the game and keep processes clean, easy to use, and easy to understand. We have fallen in love with Looker because it provides just that.
The insights Looker provides are tailored specifically for every aspect of your business. What would traditionally take a data scientist or analyst a great deal of time and expertise to do, can now be done in real-time and without the element of human error. This means that those who work with data can now use their resources to add elements to the data collection already being done.
We love Looker because it makes your job easier, and who doesn’t need that, right? It keeps your data secure, clean, and to the point, and then displays it in a concise and aesthetically pleasing way. Having your visualized data on hand at any given time saves you time, energy, and frustration in having to come up with reports on what has been collected.
Something else we love about Looker is how it’s changing businesses. With a bird’s eye view of what has been going on, current trends, gaps in your service provision, and more, you have a golden opportunity to shift focus, add or delete products, change the way you connect with customers, and more. This kind of power can literally make or break a business, and you have it at your fingertips.
To Sum It All Up.
Looker is a business intelligence software that can seriously change the way you work with data. We are thrilled to offer a product that does exactly what we believe in: Making your business better, easier, more productive and more profitable. The question is not really why you should get it, but why you haven’t yet!